Miss America Announces Collaboration with American Heart Associationâs GO RED for Women Initiative!
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WEST PALM BEACH, Fla., Nov 28, 2023 â Miss America, the iconic 100+ year brand, and Miss Americaâs Scholarship Foundation, a 501(c)(3), announce a 3-year commitment supporting American Heart Associationâs womenâs initiative, Go Red for WomenÂź raising awareness of womenâs heart health and bringing fitness initiatives back to the national competition stage.
Miss Americaâs CEO Robin Fleming feels that, âEmpowering women in America means making health a priority â heart disease is the leading cause of death for women ages 20 and older. We need to raise awareness and incorporate fitness initiatives to create better outcomes.â
The American Heart Association, devoted to a world of longer, healthier lives, has been on the forefront of fighting heart disease and strokes for a century. Since 2004, Go Red for Women has supported women through every season of life as their trusted, relevant source for credible, equitable health solutions.Â
âIn the 20 years Go Red for Women has worked to save and improve womenâs lives, one thing weâve learned is womenâparticularly young womenâneed to know heart disease doesnât discriminate,â said Nancy Brown, CEO of the American Heart Association. âAnyone can be a lifesaver,â she continued. âYou just need to know the signs and symptoms and have confidence to speak up. The life you save could be your own.â
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About the Miss America Brand
The Miss America brand mission is âEmpowering Women to Leadâ in every area of life from philanthropy, business, arts, politics, education and more. Miss America and Miss Americaâs Teen local and state ambassadors contribute thousands of community service hours annually, raising funds for philanthropic partners. For more information follow on Instagram, Facebook and Twitter/X.Â
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