[WEST PALM BEACH, FL] August 25, 2026 — The Miss America Organization is proud to announce a new national partnership with global eveningwear fashion house Portia & Scarlett, both companies united by a shared commitment to celebrating confidence, individuality and empowering women to feel their best for all of life’s special occasions and on stages nationwide.
As the Official Evening Gown Partner of Miss America, Portia & Scarlett will provide the opening number dresses for all Miss America and Miss America’s Teen state ambassadors, bringing its distinctive artistry and craftsmanship to the Miss America stage. The upcoming National Competitions will be held in West Palm Beach, Florida, culminating in the crowning of the 99th Miss America on Sunday, September 6, at the Palm Beach County Convention Center.
“Miss America represents women who know who they are, what they stand for, and the impact they intend to make,” said Miss America CEO Robin Fleming. “Portia & Scarlett understands that style is not simply about what a woman wears—it is about how she chooses to show up in the world. This partnership celebrates confidence, individuality and the power of women to command the moment, on the Miss America stage and far beyond.”
Founded in 2014 by designer Vicki Vlahos, Portia & Scarlett has established itself as a leading name in luxury formalwear, with its designs sold in 15 countries worldwide. Known for sophisticated gowns, bold designs, and meticulous attention to detail, the brand has developed a particularly strong line of eveningwear, creating statement-making looks designed to help women feel empowered and unforgettable.
“We are incredibly proud to partner with Miss America and bring Portia & Scarlett’s signature glamour to one of the most iconic stages in the country,” said Brittany Massey, Marketing Director at Portia & Scarlett. “Miss America has long celebrated women who lead with confidence, purpose, and individuality, values that feel incredibly aligned with who we are as a brand. It is an honor to play a part in this year’s competition and in the journeys of these remarkable women, and we cannot wait to see Portia & Scarlett come to life on the Miss America stage.”
Through the partnership, Portia & Scarlett will also provide formalwear for the new Miss America and Miss America’s Teen throughout their year of service.
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About Miss America’s Scholarship Foundation Inc. (MASF):
Miss America is the nation’s leading empowerment and service platform for young women, supporting their personal and professional growth while inspiring them to serve as positive role models in their communities. Since 1921, Miss America has been dedicated to its mission of
“Empowering Women to Lead,” engaging thousands of young women nationwide, ages 14-28, as local and state brand ambassadors committed to community service.
Through the Miss America’s Scholarship Foundation Inc., a 501(c)(3), the program awards the largest amount of scholarships to women in America.
About Portia and Scarlett
Portia & Scarlett is an internationally recognized luxury fashion label known for statement-making occasionwear, glamorous silhouettes, and distinctive design. Founded in Sydney, Australia in 2014 by designer Vicki Vlahos, the brand has grown into a global name in formalwear, with collections spanning prom, pageant, eveningwear, and special occasion dressing.
Celebrated for its bold use of color, intricate embellishment, sculpted silhouettes, and modern approach to glamour, Portia & Scarlett has become a favorite among retailers, stylists, celebrities, and clients around the world. In 2023, Portia & Scarlett was acquired by the Allure Family of Brands, marking a new chapter of growth and expanding the brand’s reach throughout the United States and global markets.